August Nguyen


SeaTalk is a business communication and managing platform, originally developed by Sea Labs. It facilitates all of Sea employees’ communications. Sea Talk has also been offered to merchants on Shopee and other SMEs in Southeast Asia


SeaTalk’s design language emphasises on simplicity. Its interface makes a rich set of features simple, sets itself apart from several competitors on the market. It combines conventional component design, minimal design style, and well-experimented layout. A great deal of competitor researches and try-outs were carried out for UX and UI design of every feature.



SeaTalk’s tone of voice is young, fun and smart. When applied to graphic designs, it is also fine-tuned depending on the medium, audience and message. Being an essential part of the brand and interface, SeaTalk’s graphics must also conform to SeaTalk’s design language, to ensure a cohesive look & feel for the product.



Animations and pop-ups designed for SeaTalk follows its graphic design language. The same elements from the static graphics were made alive by applying meticulous physical effects like bouncing, gravity, pull-back and micro-animations.

As of 2021, SeaTalk has been used by more than 22,000 users across 14 countries in Southeast Asia, East Asia and Latin America. The app has also been downloaded more than 100,000 times from Google Play.
Learn more about SeaTalk here