August Nguyen

Sea Brand Illustrations

Internal communications of Sea are enhanced by colourful graphics. Based on Sea Illustration Library — a collection of pre-made elements, they are perfected with lots of customisations. The final products are friendly, lively, and express Sea’s brand personality.

CHARACTERS & ELEMENTS

Pre-made characters come with a limited set of postures, costume and expression. They are then spiced up with more diverse and natural poses for application. Their clothing is also tailored to the occasion. Custom elements are also added in. These improvements make the designs closer to life.


 

COMPOSITION

In its original form, the Illustration Library only endorsed full-body composition. However, designs for major festivals and events were made an exception. Close-up composition is used, bringing forward friendly feel and the significance of the event it’s meant for.

 

Featured designs


CHRISTMAS

2021


 

HARI RAYA HAJI

2022


 

MID-AUTUMN FESTIVAL

2022